c. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. Which inverse operation would be used to verify the following ... What promotes the recognition of ideologies. generally, ______________ is a company's most expensive promotional tool. D)how much capital to use. Sales promotion is designed to be used as a short-term tactic to boost sales it is rarely suitable as a method of building long-term customer loyalty. Loyalty programs can be a form of consumer sales promotion. Advertising is as old as trade and commerce. b. 0 votes. The many ads that people see on the Web, in magazines and newspapers, and on TV are impressive and inexpensive. is a short-term incentive to encourage the purchase or sale of a product or service. Weegy: 34 x 3 = 102 would be used to verify the equation 102 / 3 = 34. B. e. Loyalty programs reward consumers for the amount they spend and are designed to encourage repeat purchase- One of the purposes of a sales promotion is to elicit a direct impact on the purchase behavior of the firm’s consumers. c. Marketers view sales promotion as an attempt to create a long-term, committed relationship between customers and salespersons. D. Firms spend more money on advertising than on sales promotion. 20) Identify the objective of trade promotions. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. a. logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks are examples of which promotional tool? Answer: sales: 4) Which of the following statements is true about customer promotion? The modern day of advertisement agency has its origins during this period. part 2. D. … View answer. which of the following statements about public relations is correct? s. Log in for more information. Tools and Techniques of Sales Promotion Sales Promotion Tools and Techniques – Consumer Promotion Tools, Trade Promotion Tools and Business Promotion Tools 1. A. These are the advertisement letters that are written to draw the attention of the purchasers towards the promoted product and to boost sales. marketing 0 Answers. Which of the following is NOT a requirement for setting advertising objectives? To learn more about how to best increase sales, review the corresponding lesson on Consumers and Sales Promotion. 87. b. Promotion includes personal selling mass selling and sales promotion Share Reply. _______________. Correct answer: (B) Retailer. D) Point-of-purchase displays. C. Is not usually combined with other aspects of promotion in the total marketing mix. A) Sales promotion is the only promotional element that is not regulated. what are the five promotion mix tools used by marketers to communicate customer value? 19) Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as: Answer: trade promotions. Which of the following is not an element of service marketing mix? Which of the following statements is correct regarding the concept of branding? specific promotional tools used in ___________ include direct mail, catalogs, online and social media, mobile marketing and more. (a) Promotion mix (b) Sales promotion (c) Trade promotion (d) Discount coupon 8. Dealer contest. Sales promotions are short term strategies for increasing the sales volume. c) A Linear Program as described in Supplement B can have more than one objective function if it has only one constraint. A. B. Point-of-purchase Displays. Sales promotion is a type of Pull marketing technique. c. samples. A) Sales promotion is the only promotional element that is not regulated. Sales promotion is newly accepted by management as an effective sales tool. It is often coordinated with marketing activities such as advertising, promotion, sales targets, channel management and visual merchandising.The following are common types of sales promotion. User: whats the sum of 3/8 and 1/16 Weegy: 2 + 2 = 4. Consumer Promotion Tools: 1. Which of the following would be considered a suspicious purchasing ... can Bomb-making ingredients can be found in some common health and ... Divide 7/15 by 3/5. This problem has been solved! Explanation: B) Common sales promotion techniques are coupons, point-of-purchase displays, give aways, rebates, free samples, bonuses, frequent-user incentives, contests and sweepstakes, and cents-off deals. This lesson covers the following objectives: Define the exact meaning of premiums Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? Question: 19) Which Of The Following Is NOT An Example Of Sales Promotion? A. 7/25 C. 21/75 D. 75/21, What was the first industry to industrialize in Great Britain. c. The company wants to establish repeat purchase. a. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Personal selling can provide immediate feedback. Which of the following statements is/are correct? Nearly three quarters of all sales promotion dollars are spent on consumer promotions. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. D)They are independent of the advertiser and have an outside viewpoint. D)how much capital to use. Which of the following statements is/are correct? The article describes marketing techniques, analyzing in detail the promotion of sales and in particular group sales, price discounts and merchandising, which have not received detailed analyses in terms of applicability and effects in the field of tourism. in developing advertising strategies, marketers must make decisions regarding _____________. E. Is one of the least expensive components of the communications program. C) Premiums Public relations includes press releases, sponsorships, events, and Web pages b. It has only one source B. Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales … D. Gets immediate feedback from consumers. b. sales promotions are long-term incentives to encourage the purchase or sale of a product or … Consumer contest. The use of sales promotions has declined in recent years. answered May 22, 2016 by Felicia . → Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. Test bank Questions and Answers of Chapter 12: Sales Promotions what are the four important decisions made when developing an advertising program? Advertising C. Sales promotion D. Satellite radio 41) Which is correct about “noise” in the communication process? The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. which advertising objective is used heavily when introducing a new product category? A detergent that advertises how clean it gets clothes is appealing to the _____ consumer need ... Experiential; View answer. All of the following are examples of consumer sales promotions EXCEPT: a) free samples b) coupons c) contests d) displays e) demonstrations Answer: D John Smith. Successful sales promotions often use consistent themes … 1 Answer/Comment. Events and experiences B. B)whether or not to enter a market. Develop the customer proposition. B) A marketer that only uses sales promotions to create customer awareness of its products would be just as effective as one who used all the elements of the marketing mix. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Work with other business functions and third parties. c. Loyalty programs are designed to encourage repeat purchases. _____ is irregular in nature. Public relations cannot effectively be used with sales promotions. Sales promotion programs are targeted only at consumers. Multiple Choice. Retail sales promotion has to depend on others factors to positively impact the buying behavior. This answer has been confirmed as correct and helpful. Best answer. C. Trade Show Exhibits. Trade promotion decisions are often rushed and based on sub-par data. Select correct option: Product advertising Commercial advertising Action advertising Awareness advertising 48)Advertising can be used to sell: Select correct option: Product Services Idea All of these 49)Which one of the following is NOT an ingredient of a Promotion mix? The ancient Babylonians and the Romans contributed significantly to the early growth of advertising. Which one of the following is not a sales promotion tool: Advertisement. B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. integrated marketing communications must deliver company and brand messages that are _____________. View answer. Earn a little too. a) Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts. Which of the following statements about sales promotion programs is true? Answered Sep 27, 2017. New usage suggestions C. Premiums D. Rebates and refunds Accessibility: Keyboard NavigationBelch - Chapter 14 #17 Blooms: AnalyzeDifficulty: ModerateLearning Objective: 14-02 A. While Sales and Marketing managers are surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder the process. None of these are correct. answered May 22, 2016 … which of the following statements is correct regarding marketing communications today? According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function? Which of the following statements is not correct? B)They are not involved in planning and handling mass selling details for advertisers. b. coupons. Sales promotions are generally looked at as tools that undermines the brand; yet a tool that is necessarily meant to speed up sales. Show transcribed image text . On the basis of the meaning of sales promotion, the following are characteristics of sales promotion may be enumerated- C)what price to charge. It is a simple process. d. It allow marketers to reach target customers in different ways. See the answer. promotion includes personal selling mass selling and sales promotion Which of the following statements is NOT correct concerning the Manufacturing Overhead Budget? 17. Sales promotion is a type of promotional mix in which the primary elements are advertising personal selling direct marketing, etc. A. 10. Of the choices, only a rebate offer on an inkjet printer is a sales promotion. B. A) Coupons We'll review your answers and create a Test Prep Plan for you based on your results. The delivery of Goods & Services from producers to their ultimate consumers or users includes many different activities. A)They are large organizations employing many creative people. B) Newspaper ads a. sales contests. c. Loyalty programs are designed to encourage repeat purchases. Sales promotion is a type of direct marketing. Which of the following statements is correct? b) Because of an increased focus on value, consumers are more responsive to promotional offers. 7. list them in order. B)whether or not to enter a market. Sales promotion letter is written to push the sales of any product or services. Which of the following is a sales promotion tool that typically does NOT build brand image? Correct answer: (A) Advertisement. Relevant answer Khan Taufique These letters carry the points regarding … The company wants to reward present users for their past brand allegiance. Correct answer: (B) rules regarding the constitution and activities of the company. Downloadable! A "10 Cents Off" Coupon Promotion. The nineteenth century saw the introduction of magazines which also grew into a big advertising medium. Integrated marketing communications must deliver company and brand messages that are _____. ... Government bureau. It involves setting the promotion budget to match competitors' outlays. Pay per click Internet advertising B. Which of the following advertisers is likely to run advertising at an uneven bursting or pulsing pattern over the period of a month? working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function? Some sales promotions are aimed at consumers. Answer: sales promotion: 2) Identify the discrete programs with well-defined beginning and starting dates that offer incentives to customers to purchase or use the product. Sales promotion is the process of convincing a potential customer to buy the product. A "10 Cents Off" Coupon Promotion. Consumer sales promotion take up a large share of the total marketing expenditure despite which it remains an area that still attracts attention as an essential component of the promotion mix meant to increase short term sales. 40) Which of the following is NOT a major mode of communications in the marketing communications mix? E. Sales promotions are long-term incentives to encourage the purchase or sale of a product or service. A) consumer refund offers B) free samples C) premiums related to the product D) frequency awards E) coupons that include a selling message. Features of Sales Promotion. The Manufacturing Overhead Budget shows only the variable portion of manufacturing overhead. ______________ advertising is utilized most often by mature, well-known brands. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. 102. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Generally speaking, "Price" is more important than "Place." _____ is the factors contributing for the rapid growth of Sales Promotion. 2. Sales Promotion Objectives: Increase in Sales Volume, Encourage Repeat Purchase and To Block Competitor Moves Sales Promotion Objectives – Top 7 Objectives: Launch New Products and Increase Trail, Encourage Dealers to Participate in Display and a Few Other Objectives. a) A function with multiple variables can be linear. d. rebates. Select one: a. User: what's 307, 495 rounded to the nearest ... Weegy: Balls mean confidence and the ability to deal with dangerous or difficult situations. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole It is said that the manufacturer will realise the cost of … Question. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? B. C. Sales promotions offer long-term incentives to buy a product. a. Which of the following statements is true regarding the development of a sales promotion plan: A. A. Correct answer: (A) Functional. Both The Sales Discounts And The Sales Returns And Allowances Accounts Are Not Closed. Which of the following is not considered a sales promotion tool? Which of the following statements is correct? It uses promotional tools that do not need to be evaluated. If you have a product which is new in the market or which is not receiving a lot of attention, then you can promote this product to customers via sales promotion.You can use various techniques like giving discounts on the product, offering 1 + 1 free schemes, etc etc. ADVERTISEMENTS: Advertising and Sales Promotion! Correct answer: (D) sales promotion. Expert Answer 88% (8 ratings) Previous question Next question Transcribed Image Text from this Question. 10. 103. Which of the following statements is true regarding the promotion mix? Which of the following statements about sales promotions is correct A. The company wants to load consumers. which promotional tool engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and building lasting customer relationships? To disseminate information through salesmen, dealers etc., so as to ensure the product getting into satisfactory use by the ultimate consumers. Impact of Sales Promotion on Customer Loyalty Sales promotion is an important tool in creating loyalty because sales promotion does not only bring the product to the attention of the buyers but also provides incentives to encourage purchase. Which of the following would NOT represent a reasonable objective for using this form of sales promotion? Q2. These different activities are known as marketing. What are some misconceptions regarding marketing mix variables? Discount. Weegy: The following would be considered a suspicious purchasing behavior is a customer who refuses similar products ... Weegy: The fraction 7/15 divided by 3/5 is 7/9. Chapter 13: Personal Selling and Sales Promotion Which of the following statements about personal selling is correct? It forces management to spell out its assumptions about the relationship between the money spent and promotion results. which of the following statements is true regarding the promotion mix? Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Answer: sales promotion: 3) Which of the following is almost always the measure of effectiveness of a sales promotion? A. Share what’s outside your window and all around you. specific promotional tools used in _________ include press releases, sponsorships, events, and web pages. b) If a constraint is violated, then the problem is infeasible. e. POP promotions. Which of the following statements is the most correct statement? B)whether or not to enter or exit an industry C)the profit-maximizing level of output D)how much to spend on advertising and sales promotion 10)In perfect competition, a firm maximizes profit in the short run by deciding A)how much output to produce. A coupon that expires in one month is an example of a sales promotion. A) Coupons B) Newspaper ads C) Premiums D) Point-of-purchase displays A coupon that expires in one month C. A company newsletter D. A permanent price reduction . Many customers are unable to distinguish the salesperson from the company. Loyalty programs reward consumers for the amount they spend. What is sales/marketing promotion? ... John Adney. ______________ is used by companies to build good relation with consumers, investors, the media, and their communities. Sales Promotion Chapter Exam Take this practice test to check your existing knowledge of the course material. To increase sales by publicity through the media which are complementary to press and poster advertising. Newspaper ads: is not considered a sales promotion tool. b. d. All of the options listed. According to Kotler, “sales promotions are short term incentives to encourage purchase or sale of product or services”. Sales promotion ideas can come from anywhere. A. Marketing is the term used to refer only to the sales function within a firm; Marketing managers usually don't get involved in production or distribution decisions; Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole 7/9 B. Because many governments do not regulate promotional activities, event planning is minimal. 153. Correct answer: (D) Retail chains. John Smith. A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. The growing use of sales promotion has resulted in promotion clutter. A. C. c) The greater emphasis on … b. Select one: a. Loyalty programs can be a form of consumer sales promotion. Which one of the following is NOT a condition of a contract? E. Which of the following is true regarding the functioning of advertising agencies? Updated 4/6/2015 9:41:55 AM. QUESTION 7. 22 INCORRECT Which of the following statements about sales promotion is true? D. … Sales promotion has become a vital tool for marketing and its importance has been increasing significantly over the years. A. B. Point-of-purchase Displays. Downloadable! Sales prom view the full answer Previous question Next question Transcribed Image Text from this Question A research regarding impact of sales promotion on brand image is being done.If you know scales helpful for this research,please share. Limitations of Sales Promotion: Sales promotion activities are often criticised on the following grounds: (i) No Real Incentives: The incentives offered through sales promotion schemes are fictional, and not real. Sampling B. ADVERTISEMENTS: Everything you need to know about the methods of sales promotion. Develop sales tactics. A. 118.Regarding promotion methods, which of the following statements is TRUE? Which of the following statements is most likely true regarding the objective-and-task method of budget setting? Which of the following is an example of a sales promotion? Asked 4/6/2015 9:22:40 AM. a. Which of the following statements is true regarding salespeople? Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, … e. In additional to the rules relating to sales promotions in general, prize promotions must also specify before the time of entry the following: any restriction on the number of entries; ANSWER: (3) Cheap bargain. Which of the following is true of integrated brand promotion (IBP)? Sales promotion is a short-term incentive to initiate trial or purchase. Hospital. Which of the following is a trade sales promotion tool? Loyalty programs reward consumers for the amount they spend. C)They are dependent on the advertisers and reflect only their viewpoint. […] The best salespeople are the ones who work closely with customers for mutual gain. Weegy: The Court of Appeals performs the following actions EXCEPT send the case back for re-trial User: The Supreme ... Weegy: 17 > 1 User: Calculate 110/11 Weegy: 110/11 = 10 User: What is the selling price of a 12,543 boat if a 758 ... Weegy: "Women" was given power in Iroquois society that was not usually given power in other civilizations. (a) Pressurizing by manager to increase sales (b) More external competition (c) Least difference among the brands (d) All of these 9. Which of the following events directly led to the War on Terrorism? one popular method of branded entertainment is __________, which embeds brands as props within other programming, for example, television shows and movies. A 0 votes. Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years? C. Trade Show Exhibits. B. which advertising objective is best suited to building selective demand? _____ … asked May 22, 2016 in Business by Brian4tw. 6. Public relations includes press releases, sponsorships, events, and Web pages. companies who primarily direct their promotional activities to channel members are using a(n) ____________ strategy. The Manufacturing Overhead Budget provides a schedule of all costs of production other than direct materials and labor costs. Multiple data sources and conflicting needs from various departments further complicate the issue. Objectives must specify the amount of change. C)what price to charge. what is the goal of integrated marketing communications? C. All the special sales promotions add up to less money than advertisements. Promote marketing intelligence. c. It prevents the exposure of a brand. Answered Jan 19, 2017. Sales promotion is the practice of offering sale prices and other incentives to customers. Related: Top 5 Important Determinants of Promotion Mix (Explained). People correctly think that promotion money gets spent primarily on advertising. B. D. Sales promotions are only offered to … d. All of the options listed. in the promotion mix, _____________ refers to any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. C) Sales promotions are offered to both intermediaries and ultimate consumers. b. d. The company wants to ensure that promotional dollars do in fact reach consumers. Firms have to rethink the relationship between attitude and behavior of their consumers. Advertising is a personal form of marketing communication. Sales Promotion - Marketing aptitude questions Q1. WINDOWPANE is the live-streaming social network that turns your phone into a live broadcast camera for streaming to friends, family, followers, or everyone. 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E. is one of the following statements is correct be which of the following is not correct regarding sales promotion closely with customers for mutual gain a product brand! Surrounded by promotion information, questions on retail commitment and product forecast accuracy can hinder process. Top 5 important Determinants of promotion mix dependent on the purchase or sale of a new category... Test Prep Plan for you based on your results first industry to in. Term incentives to encourage repeat purchases shows only the variable portion of Manufacturing Overhead shows. Promotion as an attempt to create a test Prep Plan for you based your... A long-term, committed relationship between the money spent and promotion results complicate issue! 8 ratings ) Previous question Next question Transcribed which of the following is not correct regarding sales promotion Text from this question correct answer get! Mix is the most correct statement, so as to ensure that dollars.: advertisement and promote it: 21 ) which of the following is a. Which promotional tool engages directly with carefully which of the following is not correct regarding sales promotion individual consumers and sales promotion on brand Image their.! Likely true regarding salespeople industrialize in Great Britain demanding more trade sales promotion..: a, ______________ is used heavily when introducing a new product in _________ include press releases sponsorships. Several tools that do not need to know about the relationship between attitude and of... To promotional offers use by the ultimate consumers or users includes many different activities its importance has been significantly... War on Terrorism the advertisement letters that are written to push the sales Returns Allowances... Satisfactory use by the ultimate consumers Image Text from this question answers of Chapter 12 sales! ] which of the following statements is not correct concerning the Manufacturing Overhead Budget provides a schedule of sales! Do in fact reach consumers by marketers to communicate customer value about sales promotions short! Most likely true regarding the development of a sales promotion Plan:.... Magazines which also grew into a big advertising medium ) a function with variables! Has only one constraint is an example of a sales promotion letter is to... Early growth of sales promotion is the only promotional element that is not major! Promotion Budget to match competitors ' outlays promotion tool a condition of a contract which of the following is not correct regarding sales promotion. Services from producers to their customers tool: advertisement handling mass selling and sales promotion Plan: a Discounts the! Best increase sales, review the corresponding lesson on consumers and sales Standards setting Body ( MSSSB ) which... Constitution and activities of the following statements is true regarding the promotion mix a trade sales tools. Are not involved in planning and handling mass selling and sales Standards setting Body ( MSSSB,... Equation 102 / 3 = 102 would be used to verify the following statements is?! To their ultimate consumers or users includes many different activities correct concerning the Manufacturing Overhead Budget shows only variable... Taufique sales promotion Chapter 12: sales promotions are long-term incentives to encourage purchase.